WEBSITE DESIGN BRIEF FOR A SERVICE BUSINESS
Free planning template from Immersyn
https://immersynlabs.com/website-brief

Use this with any designer. Fill it in with your own text editor and keep your
completed copy privately. Mark unknown details as "needs confirmation" and name
the person who can check them. Do not include passwords, API keys, private
customer records or material you do not have permission to publish.

Business name:
Prepared by:
Date:
Current website (if any):

01 / CUSTOMER & PURPOSE

Who is your main customer, and what brings them to you?
Answer:

Which services should the website prioritize? Which do you not offer?
Answer:

What should a visitor do next: call, request a quote or book through an existing system?
Answer:

02 / LOCATION & AVAILABILITY

Which towns, ZIP codes or areas do you currently serve?
Answer:

What are your verified opening hours, availability and contact details?
Answer:

What conditions affect a visit, quote or booking? Do not promise a response time you cannot support.
Answer:

03 / SERVICES & QUESTIONS

For each priority service, what is included, excluded or assessed after an inquiry?
Answer:

What can you publish about pricing, suitability or preparation? Mark anything still unconfirmed.
Answer:

Which questions come up before a customer can choose a service?
Answer:

04 / PHOTOS & EVIDENCE

Which logo files, brand colors, project photos or team photos can you supply?
Answer:

For each photo, what does it show, who owns it and may it be published?
Answer:

Which credentials, reviews or business claims can you verify? Link to the source and mark gaps.
Answer:

05 / INQUIRIES & DELIVERY

What few details do you need to assess the request or arrange a call?
Answer:

Which inbox, owner or booking system should receive it, and who will follow up?
Answer:

How will you confirm a test inquiry reaches that destination before launch?
Answer:

06 / SCOPE & ONGOING CARE

What is your current website, and which pages, links or content need to be retained?
Answer:

Who controls the domain, approves the business facts and supplies missing material?
Answer:

What budget, target date, ownership terms and ongoing update responsibilities should be discussed?
Answer:

DESIGN REFERENCES
Reference website:
What I like:
Why it would help my customers:

OPEN QUESTIONS
Question:
Who can confirm it:
When to discuss it:

REVIEW WITH YOUR DESIGNER
Which answers affect the pages, layout, imagery and inquiry path?
Which facts or materials still need confirmation?
What scope, integrations, cost and care responsibilities need agreement?

This brief starts a planning conversation. The written service agreement defines
the work. It does not approve a launch or guarantee Google rankings or inquiries.

Next: free website launch checklist and worksheet
https://immersynlabs.com/launch-checklist#worksheet

Immersyn's managed website design and care
https://immersynlabs.com/services/web-design